Giving Tuesday Social Media Campaign

Ongoing Design SupportBrand Identity & Design

May 8

Client

The IEEE Foundation is a nonprofit organization dedicated to advancing technology for the benefit of humanity.

Goals

The goal of the project was to execute a successful social media and email fundraising campaign for the IEEE Foundation while seamlessly integrating an event logo and brand within the primary brand identity. The campaign aimed to raise awareness, engage donors, and drive donations for the foundation's initiatives. Additionally, the objective was to ensure brand consistency across all touch points, including social media platforms and email communications.

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Solution

As the Creative Director full-service creative team, I spearheaded the creation of an event logo and brand that seamlessly integrated with the primary brand identity of the IEEE Foundation. The logo and brand were designed to convey the mission and values of the foundation while aligning with the theme of the fundraising event. Tailored social media imagery was developed for LinkedIn, X (Twitter), and Facebook, ensuring that each platform reflected the event's identity while maintaining consistency with the foundation's overall brand. Additionally, responsive channel branding was created for all three platforms to optimize visual appeal across various devices, ensuring a seamless user experience. Graphic email headers were meticulously designed to visually tie back to the social graphics, ensuring a cohesive and impactful brand presence across all touch points.

Impact

The campaign's execution significantly contributed to raising awareness, engaging donors, and driving donations for the IEEE Foundation's Giving Tuesday initiative. The seamlessly integrated event logo and brand, along with tailored social media imagery and responsive channel branding, enhanced the foundation's brand presence and contributed to a cohesive and impactful fundraising campaign across multiple touch points.