Brand Identity Uplift for An Established Global Leader in B2B Information Technology
Client
The client was an established global leader in BSS software, seeking a fresh look and a new name while ensuring minimal confusion among existing customers.
Goals
The goals of the project were to rebrand the company with a fresh look and a new name, maintaining continuity for existing customers while appealing to new audiences. The aim was to convey boldness and innovation while preserving the company's solid reputation and identity.
Solution
As the Creative Director, I spearheaded the brand discovery process, guiding the team through brainstorming sessions and visual explorations to find a name and aesthetic that aligned with the client's vision. I oversaw the development of logo concepts, ensuring they captured the essence of the rebrand while retaining elements familiar to existing customers. Additionally, I played a hands-on role in refining WordPress website pages, ensuring consistency and coherence across all visual elements. My involvement in various aspects of the creative process ensured a seamless transition to the new brand identity.
Impact
The rebranding initiative I led resulted in a fresh and innovative identity that resonated with both existing and potential customers. By maintaining continuity while infusing boldness and innovation into the brand, I ensured minimal confusion for existing clientele while attracting new audiences, ultimately bolstering the company's market presence and fostering growth opportunities.
Ready to embark on a transformative rebranding journey?
Contact me today to discuss how I can help your company bid farewell to the old and embrace the bold!
