Brand Uplift & WordpressWebsite Overhaul for US Market Debut

Brand Identity & DesignWebsite Design & Development

Mar 27

Client

The client is an emerging IT solution provider aiming to break through into US markets.

Goals

The primary goal of this project was to revamp the client's branding and website to make a bold statement and stand out in the competitive US market. The target audience included businesses and enterprises seeking innovative IT solutions. The tone aimed to convey boldness, innovation, and approachability.

Solution

Serving as the Brand and UX Designer and Front-End Developer, I spearheaded the transformation of the client's branding and website. I made bold design choices that departed from their safe branding, bringing in elements that exuded confidence and innovation. For the brand identity, I introduced bold yet approachable elements that set the client apart from competitors. In the website design and development phase, I focused on creating a user-centric experience with intuitive navigation, engaging visuals, and clear messaging. The strategic thinking was to position the client as a bold and innovative leader in the IT solutions space, capturing the attention of US markets.

Impact

Bold branding and website revamp make a statement, setting the client apart in the competitive US market for IT solutions.

User-centric design with intuitive navigation and engaging visuals enhances the website experience, attracting businesses seeking innovative IT solutions.
Approachable yet bold brand identity exudes confidence and innovation, positioning the client as a leader in the IT solutions space and capturing the attention of US markets.